Ryland names new chief for mid-Atlantic unit

May 13, 1994|By Timothy J. Mullaney | Timothy J. Mullaney,Sun Staff Writer

The Ryland Group Inc. of Columbia yesterday named the head of its Midwestern division as president of its mid-Atlantic homebuilding division, the biggest building unit of the Columbia-based builder and mortgage company.

Timothy R. Doyle was chosen from among the presidents of the company's other five regional divisions because he was the most familiar with the mid-Atlantic, which provides a third of the sales of the Ryland Homes division, company spokeswoman Anne Madison said.

"Every operation he has managed has been profitable. He has a strong history with Ryland. He knows this market," Ms. Madison said.

Profitability has been the issue for Ryland's homebuilding group since before Chief Executive Officer R. Chad Dreier arrived last year. The company, the nation's third-biggest homebuilder, has come under criticism for recovering from the recession more slowly than industry peers such as No. 1 Centex Corp. of Dallas and No. 2 Pulte Corp. of suburban Detroit, and for having lower profit margins than other large builders.

Mr. Doyle replaces Arthur Titus, who resigned Friday. Mr. Doyle has worked for Ryland for nearly two decades and managed Ryland's Maryland homebuilding operations before moving to Cincinnati in 1992.

In an interview, Mr. Doyle, 43, said a more aggressive position in buying land will help Ryland to rebuild profitability in the mid-Atlantic region. Ryland still will not join competitors in the riskiest land purchases at the earliest stage of development, but will be willing to buy larger blocks of land already developed with streets and sewers than it did before. That will let Ryland get into more attractive locations in metropolitan markets, he said.

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