Dunkin' Donuts plans 172 more outlets in area

April 23, 1994|By a Sun Staff Writer

Dunkin' Donuts, the world's biggest doughnut chain, intends to add 172 locations in the Baltimore-Washington area as part of a push to open 776 new outlets across the country, the company said this week.

The chain said it will recruit local franchisees for the operations, which are expected to open over the next three years. Eighty-three of the new locations, which will include stores and pushcarts, will be in the Baltimore area. Dunkin' has 86 outlets in Baltimore-Washington now.

Adding new stores and pushcarts will give the company better )) use of its ad budget for the area and multiply its cash registers among what Dunkin' believes is one of the country's more doughnut-prone populations.

Trade magazine Restaurant Business ranks Baltimore 18th nationally in fast-food sales, Dunkin' said. Plus, Washington has a high concentration of students and office workers, "who are traditionally large consumers of coffee," it said.

The company, a division of London-based Allied-Lyons PLC, is seeking six franchisees for Baltimore City and Anne Arundel, Carroll and Harford counties. Rights to units in the area's remaining municipalities are intended to be split among 17 franchisees.

Dunkin' has 3,632 stores in 21 countries. It reported $1.4 billion in sales for the year ended Feb. 27.

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