There's a word that has to be considered when thinking...

WINNERS AND LOSERS

April 17, 1994|By MILTON KENT

There's a word that has to be considered when thinking about the wave of new uniforms and caps that continues to sweep over baseball: marketing. Simply put, the lords of baseball hope you like the new looks so much that you'll race out to the local sporting goods store and buy, buy, buy. Here's a peek at the appealing and appalling in new apparel.

TEAM .. .. .. .. .. .. .. .. COMMENT

Milw. Brewers .. .. .. .. .. The logo's confusing, but the

Winners ... .. ... ... .. .. retro look is neat and unlike the Orioles,

.. .. .. . .. .. .. .. .. .. the city name is on the road jersey.

Chicago Cubs .. .. .. .. ... Check out the road jerseys. Has a

Losers .. .. .. .. ... .. .. certain bearded Caribbean dictator taken over

.. .. .. . .. .. .. .. .. .. this team or what?

Detroit Tigers .. .. ... ... The piping down the sides on the

Losers ... .. ... .. ... ... road uniforms resembles the Mets' old garb,

.. .. .. . .. .. .. .. .. .. and look where that got them.

Houston Astros .. .. ... ... Given that the old jerseys looked

Winners ... .. .. .. ... ... like Rainbow the Clown outfits, the high-tech

.. .. .. .. .. .. .. ... ... look is terrific.

Cleveland Indians ... .. ... Four words: Nice, classy new threads.

.. .. .. .. ... ... .. .. .. Three more words: Lose the hats.

Texas Rangers .. ... ... ... Historically, the Rangers have had

Winners .... ... ... ... ... more costume changes than Clark Kent, but

.. .. .. .. .. .. .. ... ... the new warmup jackets are keepers.

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