Test your knowledge of Baltimore firms' slogans

The Ticker

March 31, 1994|By Julius Westheimer

Waves of selling struck Wall Street again yesterday, driving the Dow Jones industrial average down 72.27 points to finish at 3,626.75, its lowest close since November. Officials imposed "computerized program trading curbs" twice during the gloomy session.

With just today to go before the first quarter ends, the Dow is down 127 points, or 3.4 percent, from the beginning of the year.

So, with stock and bond markets tumbling, let's turn to lighter topics, including this little quiz:

TEST YOUR MEMORY: Many local firms, past and present, have spent hundreds of thousands of dollars popularizing their slogans. How many can you identify? With several exceptions, all of these appeared in Baltimore newspapers, magazines, or on radio or TV within the last week or so. For answers, see below. If anyone gets them all without peeking (honor system), mail me a post card saying so, and I'll send you "Making Ends Meet," a summary of a two-week financial series I did on WBAL-TV:

Here are the slogans: (a) Where Service is State of the Art. (b) Especially for You! (c) Baltimore's Premiere Theatre; (d) The Cheapest Guy in Town; (e) Where the News Comes First; (f) Exceeding the Expected; (g) Invest With Confidence; (h) Baltimore's Best Store; (painted on all their trucks, many years ago.); (i) The Place to Eat; (j) Cut Your Steak with a Fork, 'Else Tear Up Your Check and Walk Out; (k) Light For All.

MONTH-END MEMOS: "Starting salaries for new college graduates include chemical engineering $40,341; mechanical engineering $34,979; computer science $32,446; nursing $29,868; marketing-sales $24,607; education $22,685; journalism $20,587." (College Employment Research Institute, Michigan State University) . . . "Advice from a market timer: Never bet the farm on what your timing tells you." (Martin Zweig) . . . "Dream Jobs All Over; The Market for Top Executives is Perking Up" in Business Week, April 4, is encouraging reading. Opening sentence: "Fretful about the never-ending round of downsizings at your company? Feeling insecure about your job? Then polish up the old resume, and set a date with a local headhunter. More than likely, it won't be a wasted appointment."

The whole article is worth reading.

WORKPLACE WISDOM: "Why the Telephone Is a Job Hunter's Best Friend," in this week's National Business Employment Weekly is encouraging. Excerpts: "A fear of phoning is natural and can be overcome easily . . . The first step in overcoming any phobia is understanding it . . . In this case, look carefully at the advantages of using the phone for a job hunt: It's a necessity, not a nuisance, an advantage, not a disadvantage . . . In many cases it's better than traditional face-to-face meetings . . . Advantages: it saves time, you have greater control, you can use a script, you'll expand your network, they're expecting your call. Not only are hiring managers expecting calls from interested candidates, they're hoping that you might be the person to help solve their problems."

DIVIDENDS TO DIAMONDS: Rich Dubroff, veteran producer of "Wall Street Week With Louis Rukeyser," breaks into print this week with his first baseball book. Called "How Was The Game?" the newly-published book looks at how baseball differs in various locations around the country. The book ($19.95) is available at bookstores in this area. Dubroff has been an avid baseball fan since childhood.

SLOGAN ANSWERS: (a) Circuit City; (b) Hecht's; (c) The Senator; (d) Luskin's; (e) WBAL Radio; (f) First National Bank; (g) T. Rowe Price; (h) Hochschild, Kohn & Co.; (i) Miller Bros. restaurant, for many years at 119 W. Fayette St.; (j) The Chesapeake Restaurant, a famous North Charles Street eatery many years ago; (The owner, the late Sidney Friedman, told me nobody ever tore up his or her check and walked out); (k) The Baltimore Sun (Slogan first used May 18, 1840, according to "The Baltimore Sun, 1837-1987" by Harold A. Williams, the paper's former Sunday editor.)

HOPEFULLY HELPFUL: "Move It!" says Kiplinger's Personal Finance Magazine, April, in a story subtitled: You can move your IRA money to a new investment in two ways. The story explains, in part, "With a direct transfer, your money goes directly from the old IRA to the new. The new sponsor should help make this * *TC painless maneuver. With a rollover, you withdraw funds from one IRA and personally move the money to a new account. Within 60 days of the time you get the money, it must be safely ensconced in a new IRA. Otherwise, the law considers the payout from the old IRA a distribution. That makes it taxable and, if you're under age 59 1/2 , you'll be hit with a 10 percent penalty." The whole story, page 54, is worth reading.

WALL ST. WATCH: "High-yield bonds provided an outstanding average return of 19.2 percent in 1993, and despite the higher interest rate environment we predict for 1994, this group should again provide solid returns." (Frank Cappiello, Baltimore-based adviser) . . . "The market is learning to live with the reality of interest rates creeping up. If increases can be announced in small steps, the health of the bull market may continue for some time." (Biotechnology/Health Stock Newsletter) . . . "The U. S. market remains bearish as long as the S&P 480/Dow Jones industrials 3,985 is not surpassed with conviction." (CS Technical Investor) . . . "The stage has been set for a renewed market advance." (Lowry's NYSE Market Trend Analysis) . . . "Technical indicators suggest that weakness in the market is likely to continue over the near term." (Market Maneuvers.)

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