En Vogue creates visual harmony with designers

February 17, 1994|By Rod Stafford Hagwood | Rod Stafford Hagwood,Fort Lauderdale Sun-Sentinel

As their name suggests, the pop group En Vogue is very much in fashion.

With five Grammy nominations and more than 5 million albums sold, the quartet is a marketing dream, endorsing Diet Coke, Maybelline cosmetics and Converse tennis shoes. Designer duds aren't far behind. Already in their music videos, Cindy Herron, Dawn Robinson, Maxine Jones and Terry Ellis have worn Franco Moschino, Christian Lacroix, Chanel and Rifat Ozbek.

Now they're signing on to endorse some serious designer clothing. The William Morris Agency recently announced an En Vogue spring collection designed by Seventh Avenue whiz kid Byron Lars.

Plans call for the line to be sold through music video on either VH-1, MTV or BET and by mail through a tie-in with a yet unnamed fashion magazine.

"We went over some of the possibilities," Mr. Lars told the New York Times. "They don't want to be designers; they just want a designer to be associated with them."

Miami-based designer Dana Deatherage is another designer who appreciates En Vogue's sense of style. They have been wearing her sexy, slinky, cleavage-baring designs on and off all year.

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