Toys galore

January 19, 1994

Despite recession and stagnating family incomes over the past decade, spending on toys for kids has gone up 20 percent year after year after year, according to the Wall Street Journal. The Christmas season wound up a year in which Americans spent $10 billion on the younger generation.

Extravagance? Well, yes. But the WSJ's rival across the seas, the Financial Times of London, tells us we Americans are not all that indulgent. FT's figures show that Germans spent $429 per child compared to only $400 in Sweden and only $384 in the United States. As for the British, they forked out a measly $294 per kid. But everyone knows the Brits prefer dogs to pesky youngsters.

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