* Requiring industries to develop plans to reduce the use of polluting substances, and to reuse and recycle when reduction is not possible.
* Reducing the quantities of oil and other hazardous materials transported on the bay and increasing safety requirements for the barge and tanker industries.
* Enforcing the federal prohibition on the discharge of raw sewage from recreational boats.
* Mandating integrated transportation and land use planning by the state and localities to remove incentives for sprawl 'u development.
* Seeking to attract nonpolluting businesses to provide jobs for existing populations of blue- and white-collar unemployed.
Restoring the bay is possible only if we refuse to limit ourselves to pursuing that which can be easily achieved. Success will come if we set our sights high and work cooperatively to meet our goals. Anything less will be overwhelmed by the crush of population growth. History may record that a well-meaning, but ultimately timid, society lost the Chesapeake Bay in the last decade of the 20th century. Or it can be written that the bay was saved. The choice is ours.
William C. Baker is president of the Chesapeake Bay Foundation.