Brand: Canoe
Introduced: 1932
Official description: "A brisk, fresh, sportive scent for men, with bergamot, lavender and oakmoss."
Appeal: Can you seduce a woman with oakmoss? Bergamot, sure. But oakmoss?
The (abridged) history of men's cologne
Brand: Old Spice Original
Introduced: 1937
Description: "Touches of Haitian vetiver and Yugoslavian oakmoss complete this complex, distinct and definitive fragrance."
Appeal: Forever the "Dad" scent. Our dads wore it, our grandfathers wore it. And women don't want their boyfriends to wear it or they would smell like their fathers and doesn't that kill the mood.
Brand: English Leather
Introduced: 1949
Description: "Leathery."
Appeal: There has never been an empty bottle of English Leather. Grown men still have English
Leather gift sets with the seals intact. The smell of English Leather Timberline can drop a woman at 50 yards.
Brand: Jade East
Introduced: 1964
Description: "The middle is dry notes of floral spicy carnation."
Appeal: The beginning and ending aren't too bad, either.
Brand: Brut
Introduced: 1964
Description: "Citrus notes backed up with woods and nuances of geranium and the excitement of spice."
Appeal: Thanks to pitchman Joe Namath, Brut was the official cologne of legions of boys. That green bottle with the phoney Roman chains! Brut Soap-On-A-Rope!! It was almost too cool to use.
Brand: Aramis
Introduced: 1964
Description: "Topnote blends diffusive citrus notes, and bright herbaceous notes."
OC Appeal: A definite upgrade. And could be the final fragrance --
what we settle on after all those childish tryouts.
Brand: Pierre Cardin
Introduced: 1972
Description: "A fresh masculine scent."
Appeal: Can't go the distance with Aramis.
Brand: Jovan Musk for Men
Introduced: 1973
Description: "A sensual and masculine musk creation sparked with manly citrus notes."
Appeal: Attracts females, but of the wrong species. When wearing Musk, note reaction of zoo animals.
Brand: Polo
Introduced: 1978
Description: "A masculine expression of woods, leathers and tobaccos."
Appeal: Like Safari, Polo is in Ralph Lauren's stable of scents. Fact: Hip horses splash a little Polo down their necks.
Brand: Chaps
Introduced: 1979
MA Description: "A blend of deep leather notes, fresh sage, warm
amber tones and citrus."
Appeal: Cool leathery bottle. But we use Chaps only when we are cheating on our usual brand.
Brand: Stetson
Introduced: 1981
Description: "A balanced complex of citrus, rich woods and spices."
Appeal: Another one-night stand.
Brand: Obsession For Men
Introduced: 1986
Description: ". . . with a drydown of animalistic and warm amber notes."
Appeal: You have to be the kind of man who looks very good naked. All others should reconsider that six-pack of English Leather stowed in the old shoe box.
Brand: Super Bowl XXVI Commemorative Men's Cologne
Introduced: 1991
Description: "Green, lavender and citrus."
% Appeal: Unfathomable.
Source: The Fragrance Foundation Reference Guide, 1993.
Featured Articles
MORE:
|
|
|
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.
