Vintage Advantage

December 02, 1993|By Vida Roberts | Vida Roberts,Fashion Editor

In a season when fashion seems to be turning back in time, vintage clothes aficionados have a jump on the trend.

Designers are again following the lead of the hip and smart who manage to pull off major style with a minimum of money. Department stores and holiday catalogs are overflowing with Victorian-inspireddresses, suits with a '40s line and fussy blouses with yards of ruffles. The young trend-setters who started this run on nostalgia years ago, rummaged through thrift stores for faded velvets and costumey hats. They raided grandma's attic storage for old evening ensembles, funky purses and retired costume jewelry. Those with some extra ready cash, haunted vintage shops where the clothes had already been hand-picked and deemed quaint or interesting.

Now these young stylists have matured into chic women who find that a touch of vintage separates them from the fashion pack.

"Vintage is my hobby," says Reesa Woolf, who with a degree in psychology speaks to business groups on topics such as "Humor in the Workplace." "When I travel, I constantly check out antique and vintage stores for the classier stuff," she says. It may be a jacket, shawl or old piece of jewelry. "I have to look like Dr. Woolf," she says, "but I will use vintage jewelry to make a businesslike suit interesting."

An open mind and alert eye is the best way to stumble across unusual vintage finds. "You may be looking for a jacket, sometimes you find it, but a lot of it is the thrill of the kill. In psychology they call that intermittent reinforcement," she says. "If the search paid off every time, you would lose interest. If you only strike it lucky once in a while, the interest is maintained."

However, she does not allow her love of vintage to turn her into a walking costume. "You have to integrate the old things with the new," she says, "and the trick is not to hang things in the closet by matching tops and bottoms. If you hang them separately, you make up new outfits because the items are independent. When you walk in the closet you lean to what looks niftier."

Tim Potee, owner of Dreamland, the Charles Street vintage shop which attracts a young club clientele, believes in a freer hand with a vintage wardrobe. "The way to work it is to mix periods," he says. "Now we have overlay over overlay -- a '70s-type big-collared shirt with a Victorian jacket over it. Add some mix of pattern and you have something very flowing."

That sort of mix takes a sure hand. Sandy Redelius, owner of Earth Angels in Mount Washington, says most of her customers tend to look for one beautiful item, although what will sell is highly unpredictable.

"Designers are now showing Victorian looks. We have had some lovely items and they may just sit and sit. It takes just one customer to see the beauty of it."

She says trends do drive prices and vintage shoppers who saw the value of Victoriana five years ago beat the run on it.

"What happens when something vintage gets hot is that the prices get outrageous. For example, Bakelite, the early plastic that was made up in jewelry, purses and accessories has gone so high that the price stops people."

But she finds there are still surprises in a business that has been carefully picked over.

"I never thought the '70s stuff would come back, but it did with the fashionable crowd. Not in Baltimore. I've had really kicky '70s stuff and it just sat."

She sees mainstream Baltimore shoppers turning to vintage but with a selective eye. "I'm seeing people you never dreamed of being in a store like this and they're doing some really creative dressing," she says.

"What is new is that so many women now are not afraid to try old things," she says. "When I first opened up, so many Mount Washington shoppers thought of 'vintage' as used or second-hand clothing. Now they see vintage dressing as compatible with the Ralph Lauren of Donna Karan style."

Ms. Redelius says the woman who wears vintage is secure with bTC a sense of her own style. What is changing is the endorsement of old-fashioned looks at the designer level.

"Clothing costs have changed the way women perceive vintage," she says. "Now they are seeing retro looks in the magazines priced in the thousands. Buying the real thing for less than a hundred is being really smart about fashion."

BUTTONS 'N' BOWS: What to look for

Half the fun of foraging for vintage clothes is the excitement of finding a special item that speaks to an individual style. It may be a bit of jewelry or an entrance-making evening coat, but there are key vintage elements that define a modern way of dressing. Here's what to look for:

* Fine tailoring. Look for details that show the touch of craftsmanship -- scalloped edges, fabric self-buttons, bound buttonholes, sculpted lapels or interesting cuff details.

Fitted '30s and '40s jackets often have bias gussets in the armhole that allow freedom of movement while maintaining a body-conscious line. The feel is as important as the look.

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