Catholic Review promises new 'reader-friendly' image

November 18, 1993|By Ross Hetrick | Ross Hetrick,Staff Writer

The Catholic Review, the venerable 80-year-old voice of the Archdiocese of Baltimore, isn't just for maiden aunts anymore.

With the recent revamping of the weekly, including a new colorful logo, the paper is out to win new converts among advertisers and readers.

"The quiet Catholic newspaper is not going to be quiet anymore," said Daniel Medinger, associate publisher of the Catholic Review. "We intend to be more reader-friendly than ever." he said.

Mr. Medinger made his comments yesterday at a breakfast presentation to 50 advertising executives at the Cross Keys Inn in Baltimore -- the first time in memory that the Catholic Review held such an event. And there will be more such efforts as the weekly tries to increase its annual revenues beyond the current $3 million, Mr. Medinger said.

Along with the scrambled eggs and sausage, Mr. Medinger served up an assortment of statistics recently collected by the Simmons Research Bureau Survey. They include:

* Household income of Catholic Review subscribers is $61,310 a year.

* Their families have an average investment portfolio of $134,700.

* Subscribers are well-educated, with 55.1 percent holding college degrees and 29.5 percent with post-graduate work.

The Catholic Review wants to boost the number of subscribers from 74,000 to 100,000.

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