Axcess: a young mag for computer literati

November 13, 1993|By Lisa Wiseman | Lisa Wiseman,Contributing Writer

The underground world of techies is the hippest place to hang these days.

Cyberpunk magazines Mondo 2000 and Wired were the first to target reading habits of the newest in-crowd by providing mostly technical information about hardware, software, games and bulletin boards in a graphically lively format.

Axcess is the latest to get on-line. (The name is a play on the word "access" which in computer jargon, means to obtain information.) But where the other magazines talked techie, this one talks techie lifestyle.

Richard Martinez, 25, and creative director for the San Diego-based magazine, hopes that Axcess will become the Rolling Stone of twentysomethings. "We are trying to prove to the boomer generation that we are not a bunch of slackers. What we need is a more informative leader. Rolling Stone . . . exemplified the hippie generation. But there's nothing out there for us right now," he says.

While Axcess is available in bits and pieces on America Online and the Internet, it is not intended for computer geeks only.

The premier issue, which hit the stands in October and will come out bimonthly, covers everything from computer animation and fashion to an interview with Ice-T and a piece by Lisa Palac, editor of FutureSex magazine -- topics of interest to lots of Generation Xers.

To keep current, most of the Axcess staff is under 30. "Keeping fresh minds will keep us youthful," Mr. Martinez says. As for the magazine's over-the-top graphics and type, Mr. Martinez says, "We're not content to just sit and read. We want to be visually stimulated."

But some people believe there's too much visual stimulation. Paul Bessette, a 29-year-old graphic artist with Wormwood Illustration/Design calls the design of Axcess "a little crazed."

But crazed or not, Axcess has sold about 35,000 copies so far. Locally, the magazine is being carried by Borders Bookstore, Encore Books and the News Center. Atomic Books on Read Street plans to carry the magazine soon. Scott Huffines, Atomic's twentysomething owner says, "Axcess is supposed to be a hot one, everyone is talking about it."

Baltimore Sun Articles
|
|
|
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.