Eisner ad agency lands contract for some Black & Decker tools

October 14, 1993|By Ross Hetrick | Ross Hetrick,Staff Writer

Eisner & Associates Inc., a Baltimore advertising and public relations company, has won a contract from Black & Decker Corp. to handle the promotion of the company's professional power tools.

The Towson-based maker of power tool and appliances said it decided to change agencies to consolidate its advertising, public relations and other promotional functions for the product lines, which includes Black & Decker's DeWalt brand and its industrial tools.

"There is a strategic payoff in the integrated approach," said Tracy Bilbrough, Black & Decker's vice president of marketing and sales for the professional tools division.

Peter O. Gladstone, senior vice president for Eisner said that the compensation agreement has not been worked out. Mr. Bilbrough said the total advertising budget for those products was $7 million a year and said $250,000 a year was a "pretty close" estimate for what Eisner would receive, though, he cautioned it would change from year to year.

Steve C. Eisner, president and chief executive of Eisner, said the company might add some people to its 70-person work force because of the new contract, but the number was undetermined.

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