'Boogie' still hoping for Baltimore dinerThe city that...

CONSUMER MARKETPLACE

September 21, 1993|By Michael Dresser | Michael Dresser,STAFF WRITER

'Boogie' still hoping for Baltimore diner

The city that spawned both Boogie and "Diner" will get a Boogie's Diner of its own -- some day -- if Leonard "Boogie" Weinglass has his way.

The chairman of Merry-Go-Round Enterprises and would-be National Football League team owner said last week that the main factor inhibiting local expansion is the lack of suitable downtown sites.

Harborplace or the Gallery at Harborplace would be attractive locations, but neither has a space big enough to accommodate the multilevel store, he says. But, he added, "I think eventually there's going to be a Boogie's here."

Mr. Weinglass says the six-unit chain of combination clothing stores and diners, which are owned by Merry-Go-Round, has had mixed results. Some locations, such as Las Vegas and Minnesota's Mall of America, have been big hits. But the site picked for the former Los Angeles Boogie's was a "dog," he says.

The "retail-as-theater" concept got its start in Aspen, Colo., in 1983 as Mr. Weinglass' own project. In 1990 it became a part of Merry-Go-Round and includes stores in New York, Chicago and Georgetown.

Early plans for a quick expansion of Boogie's have been put on hold as Merry-Go-Round has developed growth pains. The company has said it will open no new Boogie's units in fiscal 1994.

New Doner account is for the birds

In the advertising business, sometimes clients turn out to be turkeys and sometimes turkeys turn out to be clients.

At least, that's the case at Baltimore's W. B. Doner & Co., which gobbled up the National Turkey Federation account this month. Doner's assignment: to develop a national ad campaign to promote year-round turkey consumption. The new client comes on the heels of two other recent Doner successes: landing the Maryland Department of Economic and Employment Development and Washington Hospital Center accounts.

Now, hospitals and economic development are worthy subjects, but you'd have to be a flightless fowl not to figure out that the creative folks at Doner are going to have an especially good time with the turkey campaign.

If any amateurs want to join in the fun, send your "Top 10 Ways zTC to Get People to Eat More Turkey" to Consumer Marketplace, Business Desk, Baltimore Sun, 501 N. Calvert St., Baltimore 21278.

Frogs doom Wal-Mart in Westford, Mass.

Wal-Mart Stores had to kiss the frogs goodbye in Westford, Mass.

The Bentonville, Ark., retail giant tried everything it could to persuade residents of the rural town to welcome a new store.Wal-Mart even agreed to station a biologist at its chosen construction site to escort frogs as they made their way to a murky pool on the property. Opponents had demanded that the pool be preserved as a breeding ground.

Alas, Wal-Mart's amphibian operation never got hopping. With opposition mounting, the company decided last week to look for a more chain-friendly town.

2 Baltimore agencies win Clio ad awards

Two Baltimore ad agencies are crowing about awards they picked up this month in the annual Clio competition.

Gray Kirk/Van Sant walked away with two. Its radio campaign for Hanover, Pa.-based Utz Quality Foods' potato chips, dubbed "Too Bad for the Rest of the World," led the regional radio category. Its transit poster for the Maryland Science Center's 3-D Imax Theater also took an award.

Eisner & Associates won a Clio for its humorous radio spot for Fair Lanes, in which a Prince Charles imitator talks about the joys of getting out of the castle and taking the kids bowling.

Giant adds textbooks to computer giveaway

Giant Food Inc. is going for another bite of the apple this fall and winter as it kicks off its fifth annual giveaway program for local schools.

This year's version of the popular "Apples for the Students Plus" campaign began Sunday and will continue through March 4, 1994. For the first time, the program will include awards of textbooks, library books and video and audio tapes.

In the program's first four years, Giant awarded more than 65,000 computers and other educational articles to some 2,700 public and private schools in Maryland, Virginia and Washington.

Under the program, schools receive credit when they turn in white and green Giant register tapes collected by parents, students and staff.

Instead of dessert,try a mouthwash

Warner-Lambert Inc. is trying to turn Baltimore into The City That Gargles.

Baltimore has been chosen as one of two U.S. cities where the company will give away samples of Cool Mint Listerine mouthwash, which was introduced last year, to lunchtime diners. The mouthwash will be distributed in rest room dispensers and complimentary 3-ounce bottles in three restaurants -- Burke's, The Wharf Rat and The Bay Cafe.

Warner-Lambert says its Listerine After Lunch campaign is not just a way of telling us we have crab-breath. Baltimore was chosen because of its large professional community and its selection of restaurants willing to try new marketing concepts. The trial runs through Friday.

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