Cable 8's football video wins bronze Telly Award

August 23, 1993|By Ivan Penn | Ivan Penn,Staff Writer

All the big names were there: NFL Films, CBS Video, Warner Brothers, Howard County Cable 8.

In the midst of the national broadcast media blitz for silver and bronze statues, called Telly Awards, there was a Howard County public school system's Cable 8 sports video, a telecast of the 1992 Wilde Lake/Glenelg high school football championship, competing for national recognition.

Glenelg lost 28-0. Howard County Cable won a bronze statue.

"Based on the level of competition, I didn't really expect to get anything," said Mike Dubbs, who produced and directed the sports video.

"We never entered anything up until now. This was our first competition."

Howard County Cable brought a new look to this production: a play-by-play announcer, two color commentators and a roving, sideline reporter.

That and the addition of more video graphics won the Telly, Mr. Dubbs said.

The Telly Awards are a national competition that was founded in 1980 to recognize nonnetwork and cable TV commercials.

The competition was expanded several years ago to include film, video productions and nonnetwork programming.

More than a dozen video production professionals rate the entries on a scale of 1 to 10.

Usually, 4 percent to 6 percent of all entries are winners and receive the silver Telly for a score of 9.0 to 10.0.

And 20 percent to 27 percent of the entries receive the bronze Telly brought home by Howard County cable for a score of 7.0 to 8.9.

This year, there were nearly 8,000 entries, and about three of every 10 won either the silver or bronze Telly.

Mr. Dubbs said the local cable operation is shooting for the silver award next year.

The entries do not compete against each other but are critiqued individually. Telly awards have been used by broadcast media professionals as a way to rate the quality of their shows.

"We have pretty high standards," said David Carter, the competition's director.

"The Who's Who of the industry see this as having some validity."

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