'Clean, safe' downtown pitched in ad campaign Consortium backs $1.7 million drive BALTIMORE CITY

June 24, 1993|By Katherine Ramirez | Katherine Ramirez,Staff Writer

An article in yesterday's editions reported incorrectly that the Downtown Partnership has launched a $1.7 advertising campaign to promote its "clean and safe" program. In fact, the ad campaign is being conducted at no cost to the organization because local media are donating time or space for the ads.

The Sun regrets the errors.

A $1.7 million advertising campaign was launched this month to sell downtown Baltimore as a safe place for tourists and residents.

The public service spots on radio and television and in print that will run through the summer aim to change perceptions that Baltimore is a crime-ridden city.

FOR THE RECORD - CORRECTION

The campaign promotes the Downtown Partnership of Baltimore's "clean and safe" program in which 35 public safety guides and 28 "clean sweep ambassadors" regularly patrol the downtown area, seven days a week from noon to 8 p.m., to fight crime and grime and help tourists.

The 106-block downtown area is bounded by Centre Street on the north, Pratt Street on the south, Fallsway on the east and Greene Street on the west.

"The main purpose of this program is to let the public know that there is a new added presence on the streets," said Brian Lewbart, spokesman for the Downtown Partnership, a consortium of private property owners that is paying for the ad campaign.

"We want to introduce our team to the public and let them know that they are here," Mr. Lewbart said.

"Basically, it's marketing," said Steven Turner, public safety guide, of the ad campaign. "We are selling the city back to the downtown crowd and the tourists."

The safety guides and ambassadors, who supplement municipal police and sanitation services, began work March 1.

Paul Taylor, an ambassador, feels the program is effective.

"When we go out there, we get all sorts of compliments from people," he said. "When we clean up, people really notice. And when people ask us for directions, they feel safe."

Mr. Taylor and Mr. Turner sing the campaign's "Discover the Difference Downtown" jingle in the radio and television ads.

The safety guides often assist police in locating people suspected of committing crimes, help give tourists directions and assist with medical emergencies.

The safety guides and ambassadors are trained in basic first aid and cardiopulmonary resuscitation (CPR).

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