Former owners of defunct paper want to try again

June 20, 1993|By Frank Lynch | Frank Lynch,Staff Writer

Former owners of the Harford Edition, the free weekly newspaper that died two weeks ago, say they hope to start a new weekly publication in the county but need financial backers to do so.

The newspaper ceased publication June 4, after nearly two years of operation.

Robert Lippman and William Olfson said they would seek financing to start a new publication but concede that's no small task.

"Neither of us have the financial resources to underwrite it," said Mr. Lippman. "The existence of this paper depended entirely on advertising revenue."

Mr. Lippman, former advertising director of the City Paper in Baltimore, blamed the Edition's demise on a sharp decline in advertising.

Neither Mr. Lippman nor Mr. Olfson would provide details of the newspaper's financial troubles.

Mr. Lippman said it cost about $8,500 a week to produce and mail the paper, which employed 28 part-time workers.

The free newspaper had a circulation of 30,000. The paper, printed in Carroll County by Centaur Press, a division of the Landmark Publishing Co., was delivered to homes in the county and available in vendor boxes. Last month, the owners began mailing it to homes as well.

Apart from a syndicated Andy Rooney column, the paper relied exclusively on free-lancers, who wrote on a wide variety of topics, including the increasing number of countians opting to teach their children at home.

A feature article in its final edition reported on a study suggesting that landfills may still be the best solution to the mountains trash generated by the booming county suburbs.

Local news briefs and political commentary filled other pages.

Editor Bill Messenger could not be reached for comment.

"We still feel there is a niche for another weekly publication in the county," said Mr. Lippman.

"I feel the established weekly paper [The Aegis] is not attracting new readership and that new residents have no allegiance to it."

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