Union Bridge grocery store celebrating switch to Jubilee

June 20, 1993|By Amy L. Miller | Amy L. Miller,Staff Writer

Tomorrow morning, Myers SuperThrift customers in Union Bridge will have a jubilee.

Jubilee Foods, that is. The 18,500-square-foot grocery store, independently owned by Elwood Myers, will take a new name and marketing strategy during a grand opening celebration.

The fete will include a jazz band playing at 9 a.m., balloons for children, equipment demonstrations by the local fire department and food samples throughout the store.

"Our wholesaler, Scrivner Inc., is rolling out this banner nationwide," said store general manager Dale Adams. "It fit with what we do already, intense customer service, so we opted to be the first [store] out of this division [to change its name].

"Taking that extra step is the only way an independent owner will be able to survive in the 21st century."

The Emmitsburg, Thurmont and Taneytown SuperThrifts will take the Jubilee name soon, he said.

There are 75 Jubilee markets nationwide "that are doing really well right now," Mr. Adams said. "We're just riding on the coattails of that."

The new image includes upgraded packaging and a red, white and blue decor, said John Crumley, regional director of engineering services for Oklahoma City-based Scrivner Inc.

"This is a cleaner and more service-oriented package," he said.

Male employees will wear gold ties and female employees blue smocks and bow ties, Mr. Adams said.

"Customers will know who's an employee there and who can help you with what," he said.

To qualify for the switch, Myers' had to have a full-service bakery, a deli counter and a hot foods section, Mr. Adams said. Those additions were made when the store moved from Main Street to Green Valley Road in November.

"We've had a lot of things going this week," he said, noting the new wallpaper and lighting. "We've just been cranking on. The excitement level is building right now."

Store owners -- who will add Scrivner's private label, "Best Yet" -- also expect to take advantage of bulk buying.

"We're basically trying to get national recognition," Mr. Adams said. "The increased purchasing power will give us savings we can pass on to the customer."

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