North Laurel/savage

June 11, 1993

PROJECT KidCare provides free materials for child safety

Area parents have until Sunday to visit the Montgomery Ward store in Laurel Centre Mall and take advantage of PROJECT KidCare, a free child protection system which includes a Polaroid photo and an accompanying safety booklet in which all pertinent descriptive information can be maintained.

Offered nationally at 338 of Ward's 351 stores, PROJECT KidCare is a response to the increase in child abduction and child exploitation. According to the Federal Bureau of Investigation, 800,000 children were reported missing in 1992, an 80 percent increase over 10 years ago.

When it was offered in Chicago earlier this year, PROJECT KidCare attracted nearly 40,000 families in three weekends.

"We were overwhelmed by the response to this program in our Chicagoland stores," said Bernard F. Brenan, chairman and chief executive officer of Montgomery Ward.

"We believe there is no reason why we can't reach 2 million families during 1993."

The program was developed by Polaroid Corp. and the National Center for Missing and Exploited Children. Montgomery Ward is the first corporate sponsor.

Because law enforcement officials consider a clear, up-to-date photograph the most important tool in the search for a missing child, Montgomery Ward will offer a back-to-school PROJECT KidCare in late August.


* North Laurel: 9100 block of Old Scaggsville Road: Someone removed a lock from a storage shed between 5 p.m. Monday and 6 p.m. Tuesday, and stole a lawn mower and a weed wacker.

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