Edison Brothers to buy Adler menswear chain

June 02, 1993|By Michael Dresser | Michael Dresser,Staff Writer

Steven H. Adler Inc., a Burtonsville-based chain of 22 big-and-tall men's clothing stores, will be acquired by the giant Edison Brothers Stores Inc., the companies said yesterday.

The Adler chain, with $15 million in annual sales, includes three stores in the Baltimore area, said Steven Adler, president and founder of the Maryland company. The deal, for an undisclosed price, is expected to be completed July 12.

Mr. Adler founded the Steven Adler chain with a store in Timonium in 1984. Other Baltimore-area stores are in Severna Park and Annapolis. The Adler chain also operates in Delaware, Pennsylvania, Virginia and West Virginia.

In 1990, Mr. Adler acquired nine stores of George & Co., a Washington big-and-tall men's chain where he and his father worked before he founded his own company. George & Co., founded in 1883, continues to operate in the District of Columbia and Virginia. Last year, Mr. Adler added four He-Man stores in New York and New Jersey.

Judy Smith, a spokeswoman for St. Louis-based Edison Brothers, said the company will likely keep the current names of the Adler-owned stores rather than meld them into Edison's Repp Ltd. or Harry's big-and-tall men's chains.

Edison also announced yesterday that it will acquire 28 big-and-tall men's stores from Dahle Management Corp. of Salt Lake City.

The combined acquisitions will nearly double Edison's commitment to the market, which now includes 59 stores under the Repp Ltd. and Harry's names. Edison projected that the combined big-and-tall business will account for annual sales of about $63 million.

Edison, which recorded sales of $1.51 billion last year, also operates J. Riggings, JW/Jeans West and Coda menswear stores; 5-7-9 junior apparel shops; Wild Pair, Bakers and Precis footwear stores; and several entertainment complexes.

Mr. Adler, 40, said he rejected three offers from Edison before the company made an offer he couldn't turn down. He said he would not remain with the company, and would probably take a break after 23 years in the men's apparel business.

Mr. Adler, 5-foot-10 and far from portly, said Edison's aggressive expansion of its big-and-tall business was timely because it coincided with a boom in the number of men who require large-size clothing.

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