Leedmark is mum on report it's for saleIf you have about...

CONSUMERS MARKETPLACE

May 29, 1993|By Michael Dresser | Michael Dresser,Staff Writer

Leedmark is mum on report it's for sale

If you have about $13 million to spend and want to buy a really big store, the word on the street is that you might find an eager seller in Glen Burnie.

Leedmark, the giant "hybrid market," will "neither confirm nor deny" reports that it is being shopped around, said spokesman Edward Segal. But some in the retail industry say that French investors who control the combined grocery and discount store might pull the plug.

Earlier this year, the store's parent, New Eldis Corp., sacked its chief executive and backed off its stated intention to expand the chain.

Nintendo calls ratings by Sega 'smoke screen'

When Sega of America announced plans early this weekend to adopt a rating system for its video games, Nintendo of America Inc. was not amused.

Peter Main, vice president of marketing for Nintendo, said Sega's "unenforceable" ratings system is a smoke screen to "justify the marketing of increasingly violent games."

"Sega appears to have invented its new rating system in response to the growing worldwide outrage over their video game 'Night Trap,' a game that would never be allowed to appear on any Nintendo format because of the strict game play standards that we put in place in 1988," he said.

"Night Trap" has been criticized because it portrays violence against young women.

In its announcement, Sega said the ratings would help parents buy games "appropriate for their children's age."

Mario Brothers' faces to grace soft drinks

First a video game, next a movie, now a soda pop.

So goes the career of Nintendo's Super Mario Brothers.

National Beverage Corp., the Fort Lauderdale, Fla.-based maker of Shasta and Faygo drinks, is rolling out a line of four fruit-flavored soft drinks in colorful 8-ounce "kid cans." The release is timed to coincide with Buena Vista Pictures' Memorial Day debut of its "Super Mario Bros." movie.

The drinks will come in four flavors: Mario Punch (red); Luigi Berry (blue); Princess Toadstool Cherry (pink) and Yoshi Apple (green).

One of the plants where these beverages will be concocted is the Shasta plant on Moravia Road in Baltimore.

Baltimore to get taste of Slovakian beer

For those who have advanced beyond the Princess Toadstool Cherry soda stage, two Baltimore-Washington companies are teaming up to give Americans a taste of Slovakian beer.

International Marketing Consortium, a Baltimore venture run by Anne Riggle-Struever, and the Milton S. Kronheim Co. of Washington will import and distribute the Pilsener-style Martiner beer from the former Czechoslovakia. According to Ms. Riggle-Struever, it will be the U.S. debut for the century-old Martin brewery.

Kronheim will roll out the product in the Baltimore-Washington market this summer and plans to eventually distribute it nationally. The first 3,600 cases are due to arrive in the port of Baltimore June 6.

Montgomery Ward backs Project KidCare

Montgomery Ward is going national with a child-safety service that provides parents with free instant photographs of their children.

Spokeswoman Nicole Reilly says the chain decided to introduce Project KidCare across the country after 40,000 families participated during a three-weekend test in Chicago. The service will be available at most Montgomery Ward stores this weekend and will continue for the next two weekends.

The program was developed by Polaroid Corp. and the National Center for Missing and Exploited Children, and Montgomery Ward is the first corporate sponsor.

Parents who bring their children to the chain's Project KidCare areas will receive a "passport" with photo and a booklet on child safety. The company says that law enforcement officials consider a clear, up-to-date photograph the most important tool in the search for a missing child.

Trahan Burden ad takes 'Best in Show'

A Trahan Burden & Charles campaign to inform the public about transportation options for reaching Oriole Park at Camden Yards drove off with the "Best in Show" award from the Public Relations Society of America's Maryland chapter this week.

And Phyllis Brotman, founder and president of Image Dynamics, became the first woman to be honored with the lifetime achievement award.

Besides Image Dynamics, multiple first-place category winners included Blue Cross & Blue Shield of Maryland, Westinghouse Electric Corp. and the American Heart Association's Maryland affiliate.

Factory Card Outlet opens in Cockeysville

Factory Card Outlet, the deep-discount greeting card store that made its debut last fall in Baltimore and Wheaton, has passed its initial test. This week the chain opened its third store, in the Church Lane Center on York Road in Cockeysville.

Owners Emanuel Kain, Jan K. Babus and Diana Kain Sipe of Baltimore hope to open six to 10 stores within a year.

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