ANNAPOLIS/SOUTH COUNTY--Davidsonville * Edgewater * Shady Side * Deale

May 13, 1993

As readership grows, magazine changes to a name that fits

Annapolitan magazine had been around more than two decades, but its name still proved a mouthful for some readers. The monthly lifestyle magazine was called everything from "Annapopolitician" to "Annapolician," said editor Phil Evans.

Hence the new name, Annapolis, which made its debut in the April issue.

Mr. Evans said he considered changing the name when he bought the magazine in 1984, and again in 1987 when the publication became full-sized, but hesitated because readers identified with Annapolitan. As the magazine attracted readers outside Annapolis and on the Eastern Shore, the name no longer fit, he said.

"Annapolitan has a connotation of exclusivity, which is inconsistent with the goals of the magazine and the editorial content of the magazine," Mr. Evans said.

The new name accompanies a recent change in ownership and design. In January, the publisher of Frederick Magazine and his business partner bought controlling interests in the struggling publication. Mr. Evans called the association with another publication the key to success in the '90s.

Early last year, the recession and slow winter months forced the 12,000-circulation publication to cut two issues and instead release double editions in January and November.

POLICE LOG

* Hillsmere Shores: The outboard engine was stolen from a boat on a trailer parked in the driveway of a home in the 400 block of Duvall Lane over the weekend.

* Woodland Beach: Thieves stole stereo equipment from a 1985 Chevrolet Camaro parked in the 1700 block of Shadyside Drive on Monday. The value of the property was not known.

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