Pimlico/Laurel pitches thorough game

April 24, 1993|By Ross Peddicord | Ross Peddicord,Staff Writer

Thorough-Action -- Entertainment That Leaves Everything Else In the Dust.

That's the slogan Pimlico/Laurel is planning to use next week when it starts a promotional campaign, costing nearly $200,000, to promote the introduction of multiple-signal simulcasting and the afternoon inter-track wagering program at Rosecroft Raceway.

Track operator Joe De Francis said he plans to spend about $150,000 on television advertisements to kick off the full-card simulcasts from Hollywood Park and Churchill Downs that will start on Thursday.

Full cards from Aqueduct could begin as early as next Sunday.

Nearly another $50,000 will be spent on radio spots and print advertising. David Hayden Advertising, Inc., a Baltimore firm, is handling the campaign along with Tim Capps, vice president of communications at Pimlico/Laurel, and Lois Webster, the tracks' marketing director.

The 30-second TV ads are scheduled to begin on Wednesday or Thursday.

Both thoroughbred and harness track executives are buoyed by the initial success of its cross-breed simulcasting program, although it's been in operation for only a couple of days.

Yesterday, attendance and handle increased at Rosecroft in the afternoon during the thoroughbred simulcasts, although there as a decrease at the Laurel simulcast outlet.

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