Mamma plans offspring in Lone Star StateMamma's on a...

CONSUMER MARKETPLACE

March 06, 1993|By Michael Dresser | Michael Dresser,Staff Writer

Mamma plans offspring in Lone Star State

Mamma's on a roll.

Just weeks after securing locations in Hersheypark in Pennsylvania and the MGM Grand in Las Vegas, Owings Mills-based Mamma Ilardo's Corp. has signed a deal with a San Antonio businessman to open 10 franchised pizza restaurants in Texas. The first is expected to open by July 1.

The deal with Emilio Nicolas, president of The Heart of Texas Pizza Limited, further extends the Maryland chain's penetration of the Southern states. Last year, the company signed a 60-store deal with Southeastern Franchise Developers of Atlanta.

Since he came aboard at Mamma Ilardo's about a year ago, President Joseph Simone has far outstripped the company's ambitious growth plans.

Then, the company was a chain of 10 conventional mall-type pizza stands. Now, the company expects that by the end of the year it will have 165 outlets in a variety of formats, including "express" outlets in Fair Lanes bowling centers, theme parks and racetracks.

Eisner's bank ad is 'Best in Show'

Eisner & Associates' humorous advertising campaign for TC Loyola Federal Bank grabbed the "Best in Show" Addy Award at the Advertising Association of Baltimore's annual banquet last weekend, while W. B. Doner & Co. led the pack by winning in nine categories.

Eisner's winning multimedia campaign used Monty Python-style animation to lampoon the free-lending, free-spending, name-changing banks of the go-go 1980s. The campaign contrasted them with the conservative, frugal image of the client, using the slogan, "At Loyola, we never forget whose money it is." The agency, which also won Best in Show last year for its Minolta campaign, carted off four other Addys.

Gray Kirk/VanSant won seven Addy awards, while Trahan Burden & Charles took five. Perhaps the most surprising showing was that of Cornerstone, a small agency whose five first-place awards rivaled the performance of some of Baltimore's heavyweight outfits. Graffito, another small agency, collected three Addys.

The contest drew more than 1,000 entries in 40 categories.

Conspicuously absent from the winners list was Richardson, Myers & Donofrio, which didn't enter categories. RM&D was apparently too busy counting the $8 million in new billings it added last year by winning nine accounts. That brings the agency's billings up to $77.9 million, which will beat a prize plate any day.

For Sisters Only heads for Festival Hall

For Sisters Only, an exhibition aimed at African-American women, will move into Festival Hall next Saturday and Sunday for two days of seminars, entertainment and heavy-duty direct marketing.

The event, staged by the Summit Marketing Group division of Atlanta-based Summit Broadcasting, will bring more than 100 advertisers into direct contact with a market that is estimated to spend $250 billion a year nationally.

The exhibition will draw consumers with fashion shows, beauty demonstrations, gospel singing and appearances by celebrities, including actor Danny Glover and actress Lonette McKee.

Among the companies displaying products or services are Stop . . . Shop and Save supermarkets, Lexington Lady, AT&T, Mary Kay Cosmetics and The Bible Stores. Exhibitors range from lawyers to African crafts galleries.

Patricia Schmoke, wife of Mayor Kurt L. Schmoke, will be the honorary chairwoman. The hours are noon to 8 p.m. both days. Admission is $5 for adults; children under 5 get in free.

For more information, call 602-8103.

Marshalls' revamping nearly completed

Marshalls, a leading clothing retailer catering to people who won't pay department store prices, is close to finishing renovations at four Baltimore-area stores.

"Grand reopenings" are set March 18 at the stores in Glen Burnie, Randallstown, Towson and Bel Air.

Spokeswoman Hannah Hosom said the renovations would bring the four stores up to standards of the company's current prototype, which more closely resembles a department store.

Association pushes a more refined yogurt

How do you tell the difference between yogurt and Los Angeles?

Yogurt has an active culture.

That's the way they tell the joke in Chicago, where L.A.-bashing is a civic sport, but they're actually wrong. The dirty little secret behind yogurt is that not all of them have live and active bacterial cultures. Heat treatment can kill off these organisms, which are believed to help people digest dairy products and to provide other gastrointestinal benefits.

To let consumers know which yogurts are cultured and which are unrefined, the National Yogurt Association has introduced a seal that certifies that a yogurt hasn't been stripped of its lactobacillus bulgaricus and streptococcus thermophilus. (That's the good stuff, folks.)

To receive the "LAC" seal, manufacturers must submit products for testing at an independent laboratory, the Virginia-based association said. So far, Dannon, Yoplait and Haagen-Dazs have qualified for the seal.

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