Hecht's will expand Harford Mall storeConstruction cranes...

CONSUMER MARKETPLACE

February 27, 1993|By Michael Dresser and Timothy J. Mullaney

Hecht's will expand Harford Mall store

Construction cranes will soon be looming over Harford Mall, where Hecht's is planning to expand its store by more than 50 percent and the mall's owner is on the prowl for a third anchor.

Hecht's expanded store will be 140,000 square feet, nearly the size of its White Marsh outlet but smaller than Hecht's stores in Towson and Owings Mills, said Anita Dungan, general manager of Hecht's Bel Air store.

"We'll be able to expand existing businesses, [add] other businesses and expand the assortment we can offer," Ms. Dungan said. She said, however, that Hecht's hasn't made final decisions on which departments to expand and by how much. Those decisions will be made at Hecht's headquarters, she said.

Michael C. Trenery, development manager for BTR Realty Inc. of Linthicum, which owns Harford County's largest mall, said BTR approached Hecht's, a unit of the May. Co., with the expansion idea a couple of years ago. "We knew that with the volume they were doing they couldn't push any more merchandise out the door [without expanding]," he said.

The 90,000-square-foot existing store is one of Hecht's smallest, he said.

Assuming BTR gains approval for the expansion from Bel Air officials, who are scheduled to vote next month, construction of the addition is expected to begin in late March or April, Mr. Trenery said.

The shell of the expansion should be complete by fall; at that point, construction will be suspended so construction doesn't interfere with shopping during the Christmas season.

After Christmas, the expansion's interior will be finished, and the existing Hecht's store will be renovated. Ms. Dungan said all work on Hecht's should be finished by October 1994.

Mr. Trenery said BTR does not expect to add a third anchor store to the 21-year old mall in the near future, but is talking with prospects. "I don't expect it to be a discounter. It won't be a Nordstrom, though," he said. "I expect that to be a few years down the road."

He said the mall will add deck parking to accommodate a third anchor store if and when one is built.

TB&C to promote All-Star FanFest

Baseball has been "berry, berry good" to Trahan Burden & Charles -- and it's getting even better.

The Baltimore ad agency, which includes the Baltimore Orioles among its clients, has been chosen to promote an event called All-Star FanFest, which will come to Baltimore in July as part of the hype and hoopla surrounding the 1993 All-Star Game at Oriole Park at Camden Yards.

According to TB&C, the festival will transform the Convention Center and Festival Hall into a "gigantic, magical baseball theme park" for five days.

Attractions promised include the largest Hall of Fame exhibit outside Cooperstown, N.Y., autograph sessions with baseball luminaries and voice-activated pitching booths.

The FanFest is produced by Major League Baseball Properties, which staged similar shows in conjunction with the last two All-Star games, in San Diego and Toronto.

Home Depot moves into Silver Spring

Home Depot will be feeling even more at home in Maryland after the Atlanta-based home improvement chain opens yet another store, in Silver Spring, in late summer.

The 102,000-square-foot store at U.S. 29 and Cherry Hill Road will turn up the competitive heat on Hechinger Co. in the Landover-based chain's home market. The Silver Spring store will be Home Depot's sixth in Maryland and the second in the Maryland suburbs of Washington.

Carey Winston, a Washington commercial real estate firm, was broker for the sale of the 17.2-acre site to Home Depot.

White House No. 25 opens in California

The White House Inc., a Linthicum-based retail chain that'll sell you clothing in any color as long as it's white, reached a milestone last month as it opened its 25th store -- this one in Southern California, where the bleached look is always hot.

The 1,100-square-foot store in Naples, Calif., is one more step in company President Rick Sarmiento's plan to expand to 60 stores by 1995.

The White House got its start in 1985, when Mr. Sarmiento and partner Patricia Darrow Smith opened in Harborplace. Mr. Sarmiento is a former general manager of the Hyatt Regency Inner Harbor.

Keds recalls 'Flexibles' shoes

The maker of Keds shoes said this week that it is voluntarily recalling 20,000 pairs of its Keds "Flexibles" collection for infants and young children.

Keds Corp., a unit of Stride Rite Corp., said the Keds Blue label, located at the heel of the affected shoes, could separate and be swallowed by an infant, possibly causing injury or death. Keds said it has had no reports of injuries.

The recalled shoes, which come in sizes 2 through 10, include only those with a TW-206 or CH-206 designation in models TH 2120, 2121, 2122, 2130, 2131, 2140 and 2141.

The company said it is recalling the shoes after voluntarily contacting the U.S. Consumer Product Safety Commission regarding the defect.

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