Discussion at WMC focuses on pressures on the press CARROLL COUNTY EDUCATION

February 22, 1993

A panel discussion called "Fragile Partnership: How Advertisers and Sacred Cows Pressure the Press," will be held at Western Maryland College March 3.

The discussion will feature journalists from Washington, Baltimore and Frederick, as well as a nationally known expert on the effects of commercialism. The event, scheduled at 8 p.m. in McDaniel Lounge, is free and open to the public, and questions from the audience will be encouraged.

"Fragile Partnership" will feature three journalists who have direct experience with the often adversarial relationship between the media and the businesses that advertise on television and in newspapers. They are Jayne Miller, consumer advocate and investigative reporter for WBAL-TV in Baltimore; Paul Farhi, a business reporter for the Washington Post; and Mike Powell, managing editor of the Frederick News-Post.

They will be joined by Ronald Collins, George Washington University law professor and co-founder of the Center for the Study of Commercialism, a nonprofit organization established in 1990 by public-interest activists.

The program will be moderated by Terry Dalton, an assistant professor of English at Western Maryland. He is creator of the college's newly established minor in journalism and a former print journalist.

According to Mr. Dalton, who arranged the discussion, "Fragile Partnership" will look at how news coverage is affected by the interdependence of the media and advertisers.

"Most people are not aware that about three-fourths of all newspaper revenues come from advertising. For television, advertising dollars also have the potential to influence the news," he said.

"Do newspapers and TV news sometimes pull their punches when it comes to doing unflattering stories about their advertisers? Do advertisers sometimes retaliate by yanking their nTC advertising when such stories are done? The panelists will explore these and other questions related to the issue," he said.

Information: Terry Dalton, 857-2424 or 876-2055, Ext. 424. Sign-interpreting: Lynda Casserly, 857-2518.

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