Long and Foster honors area real estate agents

February 12, 1993|By Amy L. Miller | Amy L. Miller,Staff Writer

Honoring their current real estate agents and trying to recruit some more, Long and Foster sponsored a champagne breakfast at Wakefield Valley Golf Club yesterday morning.

"I heard that a few of you were afraid to come today because you thought we would try to recruit you," said Alice Birch, the company's vice president of the Baltimore region. "Well, honestly, we do want to recruit you."

But the biggest attraction for the company's local real estate agents was the appearance of P. Wesley Foster Jr., president of the 25-year-old company.

"All the agents are really excited to see him here," said Juli Verrier, Long and Foster's public relations manager. "That's the main reason for the whole thing."

Mr. Foster, who started the company with his former partner, Henry A. Long, in 1968, said Long and Foster is second in Carroll County real estate sales after a recent drop from first place.

The "We love to work with winners" breakfast was designed to thank Long and Foster's agents, thank those from other companies who have worked with them and inform them all of the company's marketing tools, he said.

"We're doing a number of these breakfasts to let the local cooperating agents know who we are," said Mr. Foster. "That way, if they become discouraged with where they are, they will think of us. It's a subtle way to do some recruiting."

About 180 people from Carroll County real estate agencies were expected to attend the pep talk celebrating Long and Foster's 38 percent increase in county sales volume in 1992.

Carroll agents sold $162,471,717 of property in 1992, compared with $118,050,430 in 1991. The local firm sold 1,189 units in 1992, compared with 914 in 1991.

The Fairfax, Va.-based company reported a 20 percent increase in sales volume throughout its 132 sales offices.

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