Hampstead company agrees to sponsor driver for 5 races

February 03, 1993|By Sandra McKee

The DeWalt Industrial Tool Co., headquartered in Hampstead, has decided to test the auto racing waters. It has agreed to sponsor driver Bobby Dotter for the first five races of the NASCAR Busch Grand National Series, beginning with the Goody's 300 in Daytona Beach, Fla., Feb. 13.

"It's obvious NASCAR fans are DeWalt customers, so our primary goal during these five races is to evaluate the various marketing programs that support the sponsorship and gauge the excitement these programs generate with our customers," said Tracy Bilbrough, DeWalt vice president of marketing and sales. "If we see the results we expect, DeWaltcould be with Bobby Dotter for a long time to come."

DeWalt is a domestic producer of industrial-grade power tools and accessories.

Dotter, who won his first GN race at New River Valley Speedway in Radford, Va., last season, has raced in the series without a sponsor for three years.

"We've worked really hard to get here," Dotter, 32, said yesterday. "DeWalt's support will give this team the opportunity it really deserves. . . . We plan to go out and give it everything we've got to help make this grow into a long-term relationship."

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