NBC has agreed to run a public service announcement aimed at heightening awareness of the plight of battered women during Sunday's Super Bowl pregame show, it was announced yesterday.
The nonprofit organization Fairness & Accuracy in Reporting (FAIR) and a handful of groups working against domestic violence had urged the network to run the 30-second spot during the Super Bowl. The service announcement is designed to call attention to domestic violence on Super Bowl Sunday, which women's shelters say is one of the worst days of the year for violence against women in the home.
An NBC spokesman confirmed yesterday that the network had agreed to air the spot during the Super Bowl pregame show, but he declined to offer further details.
FAIR had urged NBC this week to run the spot several times during the Super Bowl game but settled for a single airing before the game. Thirty seconds of advertising time during the pregame show is priced at $550,000, while a similar slot within the game costs between $850,000 and $900,000.
NBC is donating the time as a public service and will receive no compensation.
"NBC deserves credit for being the first network to address the issue of domestic violence as part of its Super Bowl broadcast," said FAIR spokesman Jeff Cohen.