Home-furnishing outlet going out of business PASADENA

January 27, 1993|By Lorraine Mirabella | Lorraine Mirabella,Staff Writer

My House home-furnishing outlet in Pasadena is going out of business less than three years after Jamesway Corp. opened the store as part of an experiment into specialty retailing.

The Pasadena Crossroads store, which specializes in discount and upscale items for the bedroom, bathroom, kitchen and living room, never caught on with shoppers and never became profitable, said Bill Duffy, Jamesway's vice president of finance.

Jamesway, which operates 108 discount department stores, decided three years ago to launch the My House division with a store in Pasadena and another in New Jersey, the chain's home base.

"It never took off for us," Mr. Duffy said. "It wasn't our strength. We're not specialty shops. We're discounters."

Jamesway opened the 45,000-square-foot My House in August 1990 as Jumpers Mall converted from a mall to a strip shopping center and became Pasadena Crossroads.

A supermarket-sized Drug Emporium opened about a month later, rounding out the new center.

The center also houses Kmart, Burlington Coat Factory, Kiddie City and Basics grocery store.

As a mall, the center had suffered from increased competition along a commercially saturated Ritchie Highway, where the center is located at the corner of Jumpers Hole Road.

My House stocked more than 19,000 items, including linens, some furniture, small appliances and accessories, and promised to match all other stores' prices on identical merchandise.

The store, now discounting all merchandise by 25 percent, will most likely close in 12 to 16 weeks, Mr. Duffy said.

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