WBAL tops ratings, but country's WPOC is closing in

January 13, 1993|By Steve McKerrow | Steve McKerrow,Staff Writer

Radio station WBAL-AM (1090) held the top position in the fall ratings, but just barely. Without Orioles baseball for most of the ratings period, the talk/news station heard the country music sound of WPOC-FM (93.1) twanging loudly just behind.

The country music station, in fact, ranked first in the Arbitron measurements of adult listeners in the 25-to-54 age group, and was second and third, respectively, in the ratings for women and men 18 and older.

"It's been a good year for us," said WPOC program director Robert Moody. "I just really believe country music is turning into the adult format for the foreseeable future.

"People reach a point when they realize they have more in common with Reba McEntire than Madonna, and with Garth Brooks than Michael Jackson," he said.

The top 10 stations remained little changed for the fall. Album rock WIYY-FM (97.9, 98 Rock) and oldies rock WQSR-FM (105.7, Q-106) traded places at the fifth and sixth spots, with WIYY moving up a notch, and WBSB-FM (104.3, Variety 104) dropped out of the top 10, replaced by urban contemporary station WWIN (95.6), which tied for ninth place with WHFS-FM.

It's worth noting that WITH-AM (1230), the nostalgia/big band station that was recently sold and will adopt a children's format this spring, had its best numbers in years, with a 3.0 share for a 12th-place ranking in the overall 12-plus category.

And the controversy over talk show host Howard Stern, whose network has been fined $600,000 by the Federal Communications Commission for the shock jock's allegedly obscene broadcasts, apparently did not stir much interest in his morning show in Baltimore. WJFK-AM (1300), the station that carries the "Howard Stern Show," dropped from 16th to 17th place in the ratings for the 6 a.m. to 10 a.m. time period.

*

Here are the Arbitron rankings and percentage audience share forlisteners 12 and older for the Baltimore area's top 10 radio stations. (Each share point represents about 3,500 listeners in an average quarter hour.)

Overall ratings

The following are the Arbitron rankings and percentage audience share for listeners 12 and over for Baltimore's top 10 radio stations:

..... ..... ..... Summer ..... Fall

..... ..... ...... 1992 ...... 1992

1 WBAL-AM (1090)...... 10.2 ....... 7.7

2 WPOC-FM (93.1)....... 8.0 ....... 7.5

3 WLIF-FM (101.9)...... 7.2 ....... 7.1

4 WXYV-FM (102.7)...... 6.4 ....... 6.3

5 WIYY-FM (97.9)....... 5.7 ....... 5.8

6 WQSR-FM (105.7)...... 5.9 ....... 5.7

7 WWMX-FM (106.5)...... 5.3 ....... 5.5

8 WERQ-FM (92.3)....... 4.2 ....... 4.9 9 WWIN-FM (95.9)....... 3.0 ....... 3.4

9 (tie)WHFS-FM (99.1).. 3.8 ....... 3.4

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