Crafts supply outlet, music store to move into Enchanted Forest center HOWARD COUNTY BUSINESS

January 07, 1993|By Adam Sachs | Adam Sachs,Staff Writer

An article in yesterday's Howard County edition of The Sun gave an incorrect location for two new businesses, Crafts Plus and An Die Musik, opening soon in Ellicott City. The stores will operate from a building, formerly occupied by Safeway, at the intersection of Centennial Lane and Frederick Road.

The Sun regrets the error.

A crafts supply outlet and a music store that allows customers to listen to compact discs before purchasing them are to open in a vacant grocery store building at the Enchanted Forest Shopping Center in Ellicott City.

rTC Crafts Plus plans to open Tuesday, and An die Musik plans to open its second Baltimore-area store in the spring in the old Safeway building at U.S. 40 and Centennial Lane.


Crafts Plus will stock arts and crafts materials and will have sections for picture framing, flowers and fabric.

Owner Jim Stump, who operates another Crafts Plus store in Joppatowne, said that his goal is to be a "headquarters for crafts needs."

"It's a profitable business if you do it like we do -- go real big with competitive pricing," said Mr. Stump, who owns other crafts businesses in Bowie and Bel Air. "That's the way of the future."

Mr. Stump said his crafts businesses haven't suffered from the slumping economy as have other types of retail business.

"In these times people want to save money," he said. "Crafts people are money-conscious. The best way to do things now is to make it yourself."

Having a music store next door might help attract the "younger crowd" to the crafts store, said Mr. Stump.

Each store will occupy about 11,000 square feet.

Henry Wong opened his first An die Musik store in Towson in January 1991. The concept behind the Towson store, which features nine listening stations equipped with compact disc players and headphones, has proved popular, Mr. Wong said.

The store -- whose name is derived from a Franz Schubert composition and translates "To the Music" -- has achieved more than $1 million in sales in each of its first two years, he said.

Each compact disc player is loaded with six CDs, mostly new releases of popular, jazz and classical music. Customers can listen free to the preset selections, or to any other CD in the store's inventory. An die Musik rewraps the CD if the customer chooses not to purchase it. The store has been recycling the long, cardboard CD boxes since it opened.

"Half the fun part is to be able to listen to it and find what you're really looking for and knowing you'll be happy keeping it for a long period," said Mr. Wong. "The second half is that you'll know you're spending your money wisely."

Mr. Wong said that he targeted Howard for expansion because the Towson store, which was named best music store for 1992 by the City Paper and Baltimore Magazine, already attracts customers from Howard. He stumbled upon the empty building during a visit, he said. Interior and exterior renovation and design work remains to be done before the store can open. The store will have about 25 full- and part-time employees, Mr. Wong said.

The two businesses are leasing the space from a Safeway subsidiary. Safeway moved last March to a larger store at the Enchanted Forest Shopping Center.

Thulman Eastern announces promotions

Thulman Eastern of Elkridge recently announced the following promotions:

Howard County native Amy Mercer Doody was named as a marketing associate for the organization's corporate division in Elkridge.

Vince Pindell, also a Howard County native, will be division manager for the Baltimore/Washington division.

Bob Simpson was appointed as the corporate director of marketing. Mr. Simpson has been with the company for almost five years.

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