BALTIMORE has once again taken first place in a contest...


December 04, 1992

BALTIMORE has once again taken first place in a contest, but we're at a loss to figure out whether that's good.

According to a survey of supermarkets and drugstores during the 12 months ended Sept. 30 -- conducted by Information Resources Inc., and reported in the Wall Street Journal -- Baltimore (actually the Baltimore-Washington area) was No. 1 in the nation in the purchase level of condoms.

The purchase of condoms at these stores was 75 percent higher than the national average.

Sales of condoms were up 15 percent at these locations.

Does this mean that this region is the most sexually promiscuous in the country?

Or that we were the region with the largest number of sexually sophisticated men in the entire United States?

Or that advertisers did a better job of hawking condom sales here than elsewhere?

Or that the fear of contracting the deadly AIDS virus panicked more sexually active men here?

Or that our sex-education programs, especially in the schools, have proved effective?

It sees to us that this is truly one of those situations that bears watching, as the old editorial cliche goes. We can't wait for next year's condom sales results.

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