As baby boomers age, sales of jeans slow

GOT THE BLUES

November 22, 1992|By Ian Johnson | Ian Johnson,American DemographicsNew York Bureau

New York - When David Speights was in college 20 years ago, his wardrobe consisted of two pairs of faded jeans and a few T-shirts. Now, when the editor of American Marketplace wants to dress down, he finds denim to be a tad snug.

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HOT ... ... ... ... ... ... ... ... ... NOT

Family cars ... ... ... ... ... ... ... ... ..Subcompacts

Toddler foods ... ... ... ... ... ... ... ... Baby foods

Dockers ... ... ... ... ... ... ... ... ... .Hip-huggers

Saturday matinees ... ... ... ... ... ... ... Friday night discos

Hip-hop ... ... ... ... ... ... ... ... ... .Rock 'n' roll

Family Circle ... ... ... ... ... ... ... ... The Anarchist's Cookbook

Taped books ... ... ... ... ... ... ... ... ..Leatherbound classics

Cloth shopping bags... ... ... ... ... ... ...Excess packaging

Classic clothes ... ... ... ... ... ... ... ..Exotic fashions

Tricycles ... ... ... ... ... ... ... ... ... Baby carriages

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