'Sex' selling quickly, booksellers say

October 22, 1992|By Linell Smith | Linell Smith,Staff Writer

Madonna's book "Sex" received a warm welcome in local bookstores yesterday -- once it was delivered.

Steven Baum, owner of Greetings and Readings in Towson, was surprised to see roughly 25 people purchase the book shortly after it was unloaded from the truck about 10:30 a.m. Apparently buyers had been discreetly browsing through the store for nearly an hour, awaiting the arrival of the erotic book.

"I was shocked that it went that fast, although I knew it would have a following," he said. "We're talking about every age bracket -- over 18, that is -- male, female, everything. Comments so far have been on the quality of the book's production. No matter what you think of what's inside, they did a nice job physically on the book."

The early word from Gordon's Booksellers was that "Sex" was practically sold out of the three bookstores carrying it. (Gordon's initial order was 50 books.)

By midafternoon, Waldenbooks in Towsontowne Center was reporting brisk business: Twelve copies of the $50 book had sold. The tally was seven copies at B Dalton Bookseller in Columbia Mall.

Melvin Gordon, owner of Gordon's Booksellers, is considering setting up "a kind of polling booth" in one of his stores where adults can leaf through "Sex" for $1 a minute. Proceeds could go to an AIDS charity, he said. "And will we have Madonna in for an autographing?" Mr. Gordon said. "We'd love to."

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