Perot campaign pays $6.5 million for TV ad time CAMPAIGN'92

October 11, 1992|By Dallas Morning News

DALLAS -- "Good Morning America" viewers will wake up to Ross Perot's campaign commercials from tomorrow until election eve.

The Dallas billionaire bought $3.4 million worth of advertising time on ABC on Friday, including a pair of one-minute ads daily on "GMA" at a cost of $1.5 million, said network spokesman Steve Battaglio.

Last week, Mr. Perot spent $1 million to twice broadcast a half-hour program in which he lectured about the nation's troubled economy.

The Perot campaign's latest buy -- which pushes his spending on ABC, NBC and CBS to about $6.5 million -- also includes commercials throughout ABC's prime-time schedule this week. He has placed ads on virtually every show except "Roseanne," "Coach" and "Full House," which were sold out, Mr. Battaglio said. The total cost is $1.7 million.

An additional $237,000 will be spent on 15-second spots promoting Mr. Perot's one-hour campaign commercial Saturday at 8 p.m. on ABC. He had already paid $540,000 to pre-empt the new series "Covington Cross" for that ad.

The Perot campaign also reserved a half-hour of time on NBC the night before the Nov. 3 election, NBC spokeswoman Peggy Hubble said. The cost is $900,000 for a half-hour sometime between 9:30 p.m. and 11 p.m., she said. President Bush and Bill Clinton also can buy a half-hour during that period, Ms. Hubble said. NBC also will air a half-hour Perot commercial Friday at 10:30 p.m. at a cost of $150,000. Mr. Perot's only major buy on CBS was a half-hour commercial telecast Tuesday night at a cost of $380,000.

President Bush's campaign also made a major buy at ABC Friday. The president's 30- and 60-second commercials will air on various prime-time programs through Nov. 1, Mr. Battaglio said. The total cost of the package is $2.4 million.

ABC, which has received the lion's share of political advertising so far, reports that the president has spent $5.9 million during the general election campaign. Mr. Perot's campaign has spent slightly more than $5 million on ABC.

Mr. Perot has stayed off the campaign trail since announcing his re-entry into the presidential race. After the presidential debate tonight, he is scheduled to meet with supporters from Missouri and Illinois.

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