Percent flying up slightly

October 04, 1992|By Knight-Ridder News Service

Thirty-two percent of U.S. adults took at least one flight in 1991, compared with 31 percent the year before, according to a Gallup survey commissioned by the Air Transport Association. Frequent fliers -- those who fly more than 10 times a year -- accounted for 7 percent of all 1991 passengers, but they took 40 percent of all flights. That's why airlines coddle them.

The survey also showed that 46 percent of flights were taken for business reasons.

Another survey sheds some light on how the recent fare wars fared. During the half-price war of late spring and early summer, 11 percent of U.S. households bought tickets, according to D.K. Shifflet and Associates, a McLean, Va., research company. The telephone sampling of 500 households also showed that 73 percent of those ticket buyers had planned to fly anyway. The resulting 27 percent increase in sales translates into more than 4 million additional travelers.

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