Larger-size clothing store to open in GalleryFor You from...

CONSUMER MARKETPLACE

September 26, 1992|By Michael Dresser

Larger-size clothing store to open in Gallery

For You from Spiegel, a New store offering fashions for women who wear size 14 and up, will launch its new store at the Gallery at Harborplace Oct. 1-2 with a "model search" for "women of stature."

Claudia Lynch, catalog casting director for the retail chain, said the larger-size women's clothing industry is growing faster than the pool of models. Winners will receive a modeling assignment from the company, which says it is looking for "new faces."

For You will offer brand-name merchandise including fashions from Elisabeth by Liz Claiborne, Adrienne Vittadini and Breckenridge, as well as its own private label clothing. The store is Spiegel's ninth, including one at Montgomery Mall in Bethesda.

Whether the new store takes off in Baltimore remains to be seen, but right away the company is doing one thing right. The retailing world is littered with failed large-size women's clothing stores whose names make direct reference to their customers' size.

That was a mistake. What woman wants to be seen shopping at a store with a name like Big Bertha's? For You avoids that blunder.

To enter the contest, women should call 783-7997 starting Thursday.

Philips wants to boost sales of CD-I players

Philips Consumer Electronics will begin new promotions in mid-October that it hopes will boost sales of its Compact Disc-Interactive multimedia players and brace itself against new competing products.

The campaign by the New York-based subsidiary of Dutch electronics giant Philips N.V. will involve displays, demonstrations and promotions in consumer and electronics stores throughout the country, said Emiel N. Petrone, senior vice president of marketing of West Los Angeles-based Philips fTC Interactive Media of America, which handles development of CD-I software.

Sales of the machines, which debuted last October, have been lackluster.

The company already has slashed by 22 percent the suggested retail price of its CD-I players, reducing the price from $899 to $699 on Aug. 17.

CD-I players look like audio CD players but also feature CD-quality video, text and graphic displays and allow consumers to interact with data as now can be done with personal computers. In January, the devices will be able to incorporate full-motion video display.

Sutter Home to offer 2 non-alcoholic wines

Sutter Home Winery Inc. is introducing two non-alcoholic wine varieties in an effort to capitalize on what officials see as a growing desire for "adult beverages" other than booze.

Sutter Home Fre (pronounced "free") will be available at wine shops beginning next month in chardonnay and white zinfandel.

While sales of non-alcoholic wine in the past have been a minuscule part of the market, Sutter Home President Roger Trinchero said the family-run winery uses a new de-alcoholizing process that creates a more "complex" beverage than its market rivals.

"It's very varietal in character and possesses a multitude of the nuances that you associate with wine," said Mr. Trinchero. He acknowledged, however, that Sutter Home Fre "doesn't have the heavy ethanol mouth feel" of real wine.

Mr. Trinchero points to the huge success of non-alcoholic beers such as O'Doul's and Sharp's as a model for Sutter Home's new product.

Now you can nuke Mrs. T's Pierogies

Harried professionals who long for a taste of home but don't have a lot of time will be heartened to hear that Mrs. T's Pierogies are now available in a microwave version.

The Polish pasta treat, filled with potato and Cheddar cheese, is based on the recipe of company founder Tad Twardzik's mother.

Mrs. T's pierogies, made by Ateeco Inc., in Shenandoah, Pa., also are available in five flavors for conventional preparation by boiling, frying or grilling. A package of 12 retails for about $2.

Honda says minivan is its top priority

U.S. Honda dealers lobbying the automaker for a minivan will get their wish, perhaps in 1995 or '96.

"A minivan is our top priority. The van is the highest priority of our dealers, and we always try to satisfy our dealers," said Thomas Elliott, executive vice president of American Honda Motor Co.

"You don't want to be the last one out in the market with a van, but if you're late, you want to be a bit different and so it's taking us a while to come up with the appropriate product -- a people mover of the future."

Coke gears up for ads on sparkling water

Coca-Cola U.S.A. has tapped the Atlanta office of its flagship agency, McCann-Erickson, to handle the advertising account for Nordic Mist, the new line of flavored sparkling water -- New Age beverages in industry-speak -- aimed at younger consumers.

A Coca-Cola spokesman said that print advertisements, radio commercials and outdoor advertising, carrying the theme "Taste is of the essence," would appear in the brand's introductory markets of Boston, New York, Philadelphia and Pittsburgh.

Coke has plunged into the New Age market at a time when soft drink sales have been sluggish. Meanwhile demand for the fruity, clear drinks exploded last year.

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