As it launches its annual campaign this Wednesday, the United Way of Central Maryland is bracing for a hard time of it. Certainly, the stagnant economy will make dollars difficult to come by. But on top of that, the local charity is suffering from a confusion in the public's mind between it and its scandal-plagued national trade association, the United Way of America.
A number of surveys have shown that such confusion could keep anywhere from 5 percent to 38 percent of potential donors from making contributions to the Maryland agency, and officials are worried.
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