Eddie's to open store in Baltimore Co.After 48 years of...

CONSUMER MARKETPLACE

September 19, 1992|By Michael Dresser

Eddie's to open store in Baltimore Co.

After 48 years of pampering some of Baltimore's most finicky grocery shoppers, Eddie's Supermarket of Roland Park will bring its tradition of solicitous service to Baltimore County Tuesday as it opens a second store in the old Acme at 6213 N. Charles St.

Nancy Cohen Schaffer, Eddie's chief executive, said that when Giant Food Inc. decided to put the building on the market, she jumped at the chance.

"It was the chance of a lifetime," Ms. Schaffer said. "The location is wonderful. There's parking. It's a landmark property. Everybody knows the old Acme."

The market is small by the standards of a modern Giant or Safeway store, but at 16,851 square feet it is 25 percent larger than the existing Eddie's at 5113 Roland Ave.

Like the Roland Park Eddie's, the new store will offer a variety of services not typically found in major grocery store chains, including delivery, catering, individualized gift baskets and a shopping service. The store will also accept credit cards.

Mr. Schaffer said the new store adds a variety of features, including a customer service desk right at the front door that will provide such services as helping customers plan meals for children who are picky eaters. The new store will also have a bakery and a new kitchen that will relieve the pressure on the crowded commissary at the Roland Park store.

Ms. Schaffer said Eddie's has been weathering the recession better than many well-known chains because of its high level of ** service and close ties to the community.

"Given what economic times are, I'm happy," she said.

The energetic 42-year-old executive, who took over leadership of the company from her father, Victor Cohen, about four years ago, said the new store will bring 120 jobs to the community. "In one way the recession has helped me," she said. "I've gotten some wonderful employees."

Eddie's of Roland Park is not connected with other Eddie's supermarkets around the city. Ms. Schaffer explained that the other stores were once part of the same advertising network but since have gone separate ways.

Burger King to offer table service at dinner

Now you can sit while you wait for your Whopper.

Burger King Corp. announced this week that it is introducing dinner-time table service at each of its 5,700 restaurants in the United States -- a move it says will make it the first national fast-food chain to eliminate the need to wait at the counter for your cheeseburger.

And it will be expanding its dinner menu to include several platters -- a Whopper sandwich, chicken filet, fried shrimp and a steak sandwich, served with a baked potato or french fries and salad or cole slaw. The chicken and shrimp eaters also get a roll.

Customers will still place their orders and pay at the counter. Then, if they aren't taking carry-out, they can retire to a table and munch free popcorn until a Burger King server actually comes out from behind the counter to bring their food.

There will be no charge for the service, and tipping will be strictly verboten.

A spokeswoman for Burger King said the new service already is operating in some restaurants in every market and will be in every restaurant within a couple of weeks.

The move by the subsidiary of Grand Metropolitan PLC is part of a strategy aimed at polishing Burger King's crown, which was a bit tarnished when the British company acquired the chain.

So what's next in the fast food business? McSushi?

Papier begins anew at old Timonium spot

Papier Wallcoverings & Interiors, a longstanding Baltimore business that tried to create a "design district" at North Avenue and Howard Street, perished in August as a result of that idea, whose time had not come.

But September has brought a reincarnation of sorts.

Joyce Griffith, one of the owners of the original Papier, bought the assets of the bankrupt business from First National Bank of Maryland and has launched a new business called Papier Interiors and Design Group Inc. The co-owners of the old Papier business, Gus and John Diakoulas, are not involved in the new venture, according to Donna Foley, a public relations representative for the new business.

The new Papier will do business where the old Papier was born -- at 114 W. Padonia Road in Timonium. Ms. Foley said that location "has always been strong," and that the only reason it ran into trouble was the Design Resource Center.

Eisner gets a pair of CLIO awards

Eisner & Associates, a Baltimore ad agency, garnered a pair of CLIO awards this week for its efforts on behalf of two local businesses.

One of the awards came in the banking/financial category for a 30-second animated television spot for Loyola, the Baltimore-based savings bank. The humorous ad, part of the agency's "We Never Forget Whose Money It Is" campaign highlighting the institution's conservative business approach, shows a bank whose name and facade go through a dizzying succession of ownership changes.

Eisner also won a CLIO, one of the advertising industry's most prestigious awards, for a radio commercial on behalf of Fair Lanes, the Hunt Valley-based bowling center company.

The humorous commercial is a takeoff on the stereotype of bowlers, implying that women can meet a better class of men at Fair Lanes.

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