Merger pleases AT&T and NCRThe chief executives of AT&T...

BUSINESS DIGEST

September 16, 1992

Merger pleases AT&T and NCR

The chief executives of AT&T and NCR said yesterday that the two companies' $7.5 billion merger a year ago this month had been successful and that AT&T's computer operations, troubled in the 1980s, would be profitable in 1992.

Robert E. Allen, chairman and chief executive of American Telephone and Telegraph Co., said at a news conference, however, that because the company's computer business now comprises NCR, AT&T's old computer operations and the recently acquired Teradata, comparing this year's financial performance with last year's was mixing "apples, oranges and ++ peaches."

MasterCard targets health costs

MasterCard International announced a new marketing pitch yesterday intended to increase the number of people who use the card to charge their health care costs. The effort, announced in Orlando at a national banking conference, is designed to convince doctors, dentists and other health care providers that they can improve the finances of their practices by letting patients charge services on the card.

Xerox unveils new copiers

Xerox Corp. unveiled a series of new printers and copiers yesterday, some of which use high-quality digital reproduction technology and others that reproduce in color. Digital technology, or the language used by computers, allows customers to make exact reproductions of paper or computer-generated documents, and there is no degradation from the first copy made to the 100th.

OPEC chiefs pleased with prices

Several OPEC ministers expressed satisfaction yesterday with the current level of oil prices, suggesting that the cartel would not try to drive prices sharply higher in the winter months.

Saudi Arabia's influential minister, Hisham Nazer, touched off speculation about the cartel's plans by saying prices were "all right."

Benetton shows shocking ads

Benetton, the Italian fashion group that loves to shock as well as sell sweaters, broke new frontiers yesterday by unveiling its latest provocative advertising campaign in Moscow.

Vice Chairman Luciano Benetton and advertising guru Oliviero Toscani presented seven posters, ranging from an empty electric chair to an albino girl surrounded by black South African tribeswomen, from the firm's fall and winter campaign.

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