Guess what show is commanding the highest price for a 30-second commercial this coming season? "Murphy Brown," that's who.
The CBS comedy will be charging advertisers a whopping $310,000 for a half-minute of commercial time, or as Advertising Age, the trade paper, calculates: $10,333 a second.
The next costliest spot for advertisers is on NBC's "Cheers," which is charging $300,000, same as last season. Next comes ABC's "Roseanne," at $290,000, and the same network's "Coach," at $280,000.