Authors proclaim this to be the Era of Woman

September 10, 1992|By Cox News Service

This is supposed to be the year of the woman, according to political pundits, but Patricia Aburdene and John Naisbitt, authors of "Megatrends" and "Megatrends 2000," are far more optimistic.

This is the Era of Woman, they proclaim in their recently published book "Megatrends for Women" (Villard Books, $22.50.)

The best-selling authors predict that in the next millennium, there will be an end to the battle of the sexes -- and a burgeoning of collaborative union, with men and women working as equal partners. The women's movement, Ms. Aburdene says, has reached "critical mass."

"That is the point when a sufficient number of people accept and adopt a practice or idea so that it becomes self-sustaining and a part of the culture," the author said.

"Some social scientists set the critical mass threshold at 20 percent or less. Support for the women's movement is considerably beyond critical mass in that the majority of Americans favor the movement's objectives."

Ms. Aburdene pointed out that women already have made incredible strides. For example, women-owned businesses generate more jobs than corporations in the Fortune 500; women around the world serve as presidents and prime ministers; in the 1992 Winter Olympics, women brought home all five of the United States' gold medals. In years to come, women will continue to make advances and probably at a more rapid pace. Among the authors' predictions:

* America's first woman president already has begun her political career, and will appear on the national scene by 2008.

* As 40 million to 50 million women approach menopause, older women will regain the status of wise women.

"Megatrends for Women" predicts a family revival with a new emphasis on shaping the workplace and work hours to meet the needs of family members. As today's baby boomer women and men become corporate decision-makers, Ms. Aburdene said, elder care and child care will become as common a corporate benefit as tuition assistance.

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