Diaper rivals in price war

August 27, 1992|By Dow Jones News Service

The nation's two diaper titans appear poised to deliver lower prices to consumers next month.

Procter & Gamble Co. said it will slash the prices of its Luvs and Pampers brand disposable diapers by 7 percent next month.

A spokesman at the Cincinnati company did not return phone calls yesterday.

A spokesman at Dallas-based Kimberly-Clark Corp., the other giant diaper manufacturer, also could not be reached. But the consumer products maker, whose lines include Huggies diapers, was expected to follow P&G's move.

Procter & Gamble's action follows on the heels of a 5 percent price cut in May.

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