Naviasky, Sokolow win gold medals

The Ticker

August 03, 1992|By Julius Westhimer

Helen Naviasky and Samuel Sokolow, both from Baltimore, are first-place "gold-medal" winners in our "Name the Slogan" contest. Each, with a guest, will have lunch at The Center Club as guests of Mr. and Mrs. Ticker.

Correct answers are as follows:

(1) "People Who Care for People Who Need Care." (Kirson Medical Services.)

(2) "The Pause That Refreshes." (Coca-Cola.)

(3) "Light For All." (The Baltimore Sun.)

(4) "We Love to Fly and It Shows." (Delta Airlines.)

(5) "Where the News Comes First." (WBAL Radio.)

(6) "Cut Your Steak With a Fork, 'Else Tear Up Your Check and Walk Out." (Chesapeake Restaurant, closed in 1979.)

(7) "We're a Part of Your Life." (Macy's.)

(8) "Your Car Knows." (Amoco.)

(9) "Let's Talk About It." (Stephen Miles, attorney.)

(10) "Twice As Much For a Nickel, Too, ('Blank Blank') is the Drink For You." (Pepsi-Cola radio jingle.)

SILVER MEDALS: Close runners-up include Ross Lansinger, Brian Sokolow, Miriam Sokolow, Stanley Samuelson, Robert McGrain, Frederick Vaeth Jr., Dick Lembitz, Louis Schlimer and Charles Tracy ("Warning! I'm a big eater!")

CONTEST NOTES: Many entrants thought "Light For All" was General Electric's slogan. Two people guessed that "Cut Your Steak With a Fork, etc." belonged to the Double-T Diner or McDonald's. Almost everybody identified Pepsi-Cola's 1940s radio jingle correctly, from the days when big bottles of Coca-Cola and bigger bottles of Pepsi sold for five cents each. And Sidney Friedman, Chesapeake Restaurant owner, told me yesterday that in his memory no one ever tore up his or her check and walked out.

SELECTING YOURS: "There are ways to get an employer to pick your resume from the hundreds he or she reads every week," says a newsletter by Leon A. Farley, employment consultant, San Francisco. Excerpts: "Start with a one-page cover letter that addresses your current situation and how much money you expect to make. . . . Keep your resume crisp, no more than three pages long and be sure to list good schools and good companies you have worked for. . . . Employers also like to see involvement in professional organizations, published articles and evidence of public speaking. . . . Stick to basics and forget the marketing pizazz."

MONEY QUIRKS: J. Paul Getty Sr., founder of Getty Oil Corp., had a coin telephone installed in his home and insisted that his guests use it for all their calls. . . . A former CEO of American Home Products Corp. directed that all employees use straight pins, never staples or paper clips. . . . A Los Angeles law firm adds $1 to your bill for any soft drinks you ask for while awaiting your $400-an-hour attorney. . . . My father refused to let me buy six-for-a-nickel scratch paper pads from Woolworth's 5-and-10 cent store on Lexington Street, insisting instead that I use backs of envelopes from the waste basket. (And I still do, prior to co-hosting a WBAL Radio talk show, to Allan Prell's never-ending on-the-air merriment.)

HOPEFULLY HELPFUL: "If you belong to a non-profit organization's board of directors, be sure you are protected against a lawsuit aimed at your organization. Even if your side wins, the cost of defending yourself can kill you. Check your organization and your lawyer." (Nation's Business, August). . . . "The best way to protect yourself in an airline crash is to sit in an aisle seat within three rows of an exit row. Also, look for a secondary exit." ("20/20" ABC-TV program last Friday). . . . To order "1992 Federal Benefits for Veterans and Dependents," send $2.75 to Government Printing Office, Box 371954, Pittsburgh, Pa., 15250. Mention Stock No. 051-000-00198-2 . . . . "A great place to market your products or services is on the rubber-chicken circuit. Get yourself assigned as a trade show or convention speaker. From the podium you look like a certified expert." ( Inc. magazine). . . . "You probably remember the cost of your home, but list all other costs, too, or you'll pay more taxes than necessary when you sell it." (Albert Ellentuck, Washington lawyer).

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