Picture this: Daffy Duck goes on vacation and finds out just how fast his favorite marshes are being developed, degraded or despoiled in America.
What is Daffy's take on disappearing wetlands? "This is des-picable!" says the cartoon world's angriest bird in a series of TV, radio and print ads called Support Fowl Play. The ads are an urgent call to action on wetlands by a partnership of Daffy's creators, an environmental organization and the federal government.
By Monday, 700 TV stations across the country had received the video.
The use of cartoon characters to deliver environmental messages is becoming more common. The Center for Marine Conservation uses Popeye, Olive Oyl and Bluto to discourage dumping garbage at sea, for example.
"We hope that Daffy Duck will help focus public attention on this very important issue," said Dan Romanelli, of Warner Bros. Consumer Products.