Brokerage plans Take Stock in Maryland Week Peremel commission cut on some shares

July 14, 1992|By David Conn | David Conn,Staff Writer

Batten the hatches. Some people are expecting a flood of interest in Maryland-based stocks next week. Of course, they're the same people who came up with a novel idea to win publicity for their little-known stock brokerage firm.

Peremel & Co., a discount broker in Pikesville, has declared next week "Take Stock in Maryland Week," which means that from July 20 through July 24, the company will cut its commissions in half for purchases of stock in some Maryland-based companies. To make the event official, the family-owned and run company persuaded Gov. William Donald Schaefer to issue a proclamation yesterday recognizing "Take Stock" week.

"The economy is slow. Here's a chance to offer a bargain," said Harold Peremel, 57, president of Peremel & Co., which has about $1.2 million in annual revenue.

The idea came from his son Ronald, the company's vice president for marketing, who has taken it upon himself to raise the firm's profile. "We're the best-kept secret in town," said the younger Mr. Peremel, 27, who joined the company in 1989. He came aboard six years after his 29-year-old brother, Mitchell, the vice president for sales and operations. The idea, said Ronald Peremel, is "to get people who know what they want, to call in, open an account and start trading right away."

Here are the rules: 50 percent off on commissions for purchases -- not sales -- of the Maryland-based companies; $20 minimum on commissions; purchases at market price only; and one trade per family.

Ronald Peremel said he has no illusion "one week will fuel investing millions of dollars in Maryland. . . . But if you can look at a McCormick or a Baltimore Gas & Electric, you don't have to find an Ohio Edison. . . . Why not invest here?"

A break on commissions

Peremel & Co., a Baltimore discount brokerage, is offering 50% off commissions on the purchase of common stock of Maryland companies. The offer, which runs July 20-24, applies to the following companies:

Adams Express

Alex. Brown

Allied Signal


Baltimore Bancorp.


Bell Atlantic

Bethlehem Steel


Black & Decker

CSX Corp.

Chase Manhattan


Citizens Bancorp

Cosmetic Center

Crown Central


Delmarva Power

Duty Free International


General Motors

Giant Food


Kirschner Medical

Legg Mason

Loyola Capital

Manor Care


Martin Marietta

May Co.

McCormick & Co.



Mellon Bank

Mercantile Bankshares



MNC Financial

Monarch Avalon

Noise Cancellation

Nova Pharmaceutical


Polk Audio

Potomac Electric



Procter & Gamble


Rouse Co.

Ryland Group


Survival Technology

T. Rowe Price

Times Mirror


W. R. Grace


Sample commissions

Brokerage commissions for the purchase of 200 shares at $35 each

Peremel (with new discount)... $20

Peremel...... ..... ...... ... $40

Cardy & Co. ....... ...... .... 56

Olde Discount...... ...... .... 60

Atlantic..... ..... ...... .... 72

Quick & Reilly..... ...... .... 77

Schwab ...... ..... ...... ... 100

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