In looking for a job, are you using your old, warmed-over resume? Don't waste your time. National Business Employment Weekly, dated today, says, "the biggest mistake resume writers make is creating one that fails to stand out from the crowd." Excerpts: "You must use language that exudes confidence; few resume writers sell themselves strongly enough. . . . There must be a clear progression from jobs of lesser to greater responsibility. . . . Use meaningful numbers, percentages and responsibilities to strengthen your candidacy. . . . No gimmicks, photos, hobbies, etc . . . . In every appointment, interviewers will keep your resume in front of them." The issue is worth buying.
CEO CORNER: When I asked Mrs. Lenny Shapiro, CEO, Diversions, Inc., her business success secrets, she responded: "As a cultural arts travel agency, our number one goal is service. It's true that we deliver the best trips, choice theater tickets, tastiest bus meals, top lectures and so on -- but it's service that makes us different. Every Monday our staff of 14 meets to see how we can better our service, expand our activities and keep doing something new. We're different. Our members don't just hear Pavarotti; often we'll meet a star performer after the performance. Our members don't just attend the Metropolitan Opera; they hear our background lectures before curtain time. We have 2,400 dues-paying members who know we're professionals who know what we're doing. Even in recession people will pay a little more to get tops in travel and entertainment. We're busier than ever."
WORKPLACE INTEREST: Did you know that, beginning next March, a Truth-in-Savings law will force banks, savings-and-loans and credit unions to tell you the real rate of interest you will receive on your deposits? Consumer Reports, June, says, "In their ads, financial institutions will be required to quote a standardized rate of return known as an 'annual percentage yield,' which will show the actual return on a $100 deposit for a 365-day year. And the law will require savings institutions to pay interest on 100 percent of the money in the account and end the practice of paying interest on your lowest balance during the month."
MID-MONTH MEMOS: Second quarter estimated income taxes, JTC federal and state, must be postmarked by midnight tonight. . . . After a complicated dental extraction last week I now believe a phrase I discarded when I was young, "Old age is not for sissies." . . . Speaking of "old," Golda Meir was 71 when she became Israel's Prime Minister, George Bernard Shaw was 74 when one of his plays was produced, Benjamin Franklin was a Constitution framer at 81. Experts say old age has little effect on accomplishments. . . . In last week's lower stock market, MNC Financial (Maryland National Bank) stock was in the lonely "12-month new high" listings twice, touching 12 3/8 . In the last year the stock sold at 3. . . . Did you know that 20 percent of U.S. workers are functionally illiterate vs. one percent of the Japanese work force? (Data from Sloan School of Management, MIT.)
JUNE JOURNAL: A local lawyer told me, "My business holds up well, but payments are very slow coming in." . . . Regarding the above, a dentist advises, "Tell your readers that if they can't pay their bills, call and tell their doctors the full story. Most physicians will make arrangements. Don't just not pay." . . . A Baltimore criminal lawyer said, "Sure there are more crimes but my practice is off because there aren't enough policemen to catch criminals any more." . . . Fortune, dated today, runs a cover story, "What Business Thinks of Ross Perot" (not much, according to the magazine's poll of top CEOs.). . . Speaking of the presidency, Dwight Eisenhower once said, "The big difference in being Commanding General and being President is that in the Army when I told somebody to do something, they did it." . . . On the same topic, the first thing President Kennedy asked on Day One in the Oval office was, "What do I do now?" . . . Repeating a suggestion I made several years ago: Take your children to work one day this summer, if practical, and let them see where and how you earn your living.