LOS ANGELES -- No. 1 draft pick-to-be Shaquille O'Neal, whose age is still less than his shoe size, signed a multiyear sneaker, sunglass and apparel contract with Reebok yesterday, estimated at $3 million a year.
Reebok will make O'Neal, the 7-foot center from Louisiana State, the cornerstone of its basketball division, much in the same way Nike developed its relationship with Michael Jordan.
Reebok, according to sources, will pay O'Neal a guaranteed $3 million for his rookie season and will introduce a new sneaker for him, called InstaPump.
