W. B. Doner, Baltimore's largest advertising agency, announced a restructuring effective yesterday that the company said was designed to ensure its future order of succession.
Herb Fried, Doner's chairman and chief executive officer since 1973, resigned those posts and became chairman of the executive committee.
Jim Dale, the agency's president since 1990, assumed Mr. Fried's titles of chairman and chief executive.
Alan Kalter, vice chairman, relinquished that title and became president and chief operating officer.
Don Riesett, vice chairman, gave up that title and will move to the agency's London office as president of Doner International.