Get ready, Gap. Move over, A-X Armani. You're both about to get some stiff competition from K mart.
Those familiar terms -- classic, clean, casual, basic and comfortable -- often used to describe the offerings of the Gap and the newer Armani Jeans line are the very ones K mart is using to tout its new B. E. collection of clothes for women.
B. E., which stands for Basic Essentials, is a line of T-shirts, shorts, tank tops, camp shirts, pants and rompers in orange, fuchsia, yellow, green, turquoise, red, blue, violet, black and white solids, and stripes, madras plaids and Hawaiian florals. Some pieces are sized small, medium and large, others are 5-6 to 17-18. Prices for the spring and summer line are $5 to $17. The fall collection tops out at $43 for a jacket.